We live in a society of consumers, there’s no doubt about it. Nearly everything you watch or read leads you down the path of consuming. Eat more, watch more, buy more – it’s all about consuming something that someone else created.
When was the last time you saw an ad suggesting you produce something instead? I can’t think of the last time I saw an ad or a commercial trying to sell me on the idea of creating something new.
Which makes sense from the advertiser’s perspective – they want you to buy the stuff they produced, not produce something for yourself.
The problem with this is that when you’re consuming things, you end up experiencing things the way someone else decided you should. And that’s not always a good thing.
You only need to look around the world right now to see how that can play out. So many people are polarized and fighting about what “their side” believes. Nobody wants to listen to the other side, let alone do some research of their own to decide what they actually think as opposed to what they’re told they should think.
Even the simple act of doing a bit of research to get all the facts before making a decision about something is a form of producing. Rather than consuming what the media, Facebook or any other source tells you, doing research is producing knowledge of your own.
Producers As the 1%
Over the last ten years or so, there has been a lot of talk about the 1% vs the 99%. In other words, the small percentage of people who hold the majority of the world’s wealth versus the 99% who do not.
If you look at the people who make up that 1%, you’ll find that a large majority of them are producers first and consumers second. Most of those people have built businesses, invested their money to earn more money and done various other things that produced something of value.
Yes, there are some who didn’t do that. And some of the people who produced something actually caused more harm than good. But setting aside judgement of what they did for a moment, the fact is they produced something that generated their wealth.
Put Producing First
I talk to so many people who feel like they’re just spinning their wheels. Every day is the same – same routine, same job, same food, same problems as the day before and the day before that.
Meanwhile, they spend a lot of their free time watching TV, YouTube or Netflix, mindlessly soaking up the messages those things deliver. They see all the feel-good stuff their “friends” post on social media sites and get their news from one of the big news networks – probably the one with the same political leaning they have themselves.
A lot of those people have the best intentions to start getting something done or maybe start a Side Hustle to generate some extra income. But they never get around to doing it because they’re so busy consuming all the things other people are throwing at them.
One of the best things you can do is to start your day by producing something instead of consuming.
Rather than opening up Facebook or Twitter on your phone to see the latest crazy news that happened while you slept, start your day by doing something productive. That might be writing a list of things you want to get done that day, working on a side hustle project of some sort before you leave for your day job or getting out and exercising your body to improve your health.
Whatever floats your boat. The what isn’t as important as the simple act of doing something productive first. You’ll probably be amazed at how much more energized you’ll feel through the day and these short bursts of effort might not seem like much on their own but when you add them all together, you can get a lot done over the course of a few weeks, months and years.